The Originality of the Avant-Garde and Other Modernist Myths

Rosalind Krauss · 1985 · Art, Music & Culture

Core Thesis

Modernism's foundational claims—originality, authenticity, and the self-determining authority of the artist—are ideological fictions that obscure the structural, repetitive, and institutional conditions actually governing artistic production. Through structuralist and post-structuralist analysis, Krauss reveals that what modernism celebrates as rupture is often recurrence, and what it mythologizes as genius is often system.

Key Themes

Skeleton of Thought

Krauss opens by dismantling what she calls the "originality myth"—the belief that avant-garde art breaks radically with the past through the singular vision of the genius artist. Using Rodin as a case study, she demonstrates that his "original" sculptures were often reproduced, recast, and multiplied, yet criticism insisted on framing them as unique authorial expressions. This isn't mere deception; it's a structural necessity of how the art world constructs value. Originality, Krauss argues, is not a fact of artistic production but a convention of artistic reception—a story the institution tells itself to legitimate its objects of worship.

The famous essay "Grids" extends this logic spatially. The grid appears across modernist painting as an emblem of absolute autonomy—geometry divorced from nature, art referring only to itself. But Krauss reads the grid symptomatically: its very insistence on self-enclosure reveals modernism's anxiety about its own conditions. The grid is what remains when art tries to purify itself of the world; it is less a triumph than a confession. This structural analysis prepares the ground for her broader claim that modernism is organized around repression—of the copy, of the mechanical, of everything that threatens the fantasy of sovereign creation.

Photography becomes the crucial test case because it is inherently a medium of reproduction. Krauss challenges Walter Benjamin's optimistic reading of photography's democratizing potential, arguing instead that photography's mechanical nature was rapidly assimilated into the same authenticity myths it should have dismantled. The photograph, supposedly the death of the original, becomes itself an object of connoisseurship, signature, and rarity. The art institution's capacity to absorb and neutralize critique proves nearly limitless.

Finally, in "Sculpture in the Expanded Field," Krauss offers a constructive alternative to modernist medium-purity. Rather than asking "what is sculpture?" she maps sculpture as one term in a structured field of cultural categories—architecture, non-architecture, landscape, non-landscape. Artists like Smithson and Serra operate not by Essence but by opposition and combination. This semiotic approach dissolves the modernist obsession with medium-specificity and opens criticism to the postmodern practices of installation, land art, and site-specific work. The book's architecture thus moves from demystification (exposing the myths) to reconstitution (mapping new structures of understanding).

Notable Arguments & Insights

Cultural Impact

Krauss's work fundamentally shifted Anglo-American art criticism away from the formalist legacy of Clement Greenberg toward a theoretically rigorous engagement with post-structuralism. Her semiotic approach became foundational for academic art history, influencing scholars like Hal Foster, Benjamin Buchloh, and Yve-Alain Bois, who together developed what became known as "October criticism" (after the journal Krauss co-founded). The concept of the "expanded field" has become essential vocabulary for understanding post-minimalist and contemporary art practices that refuse medium-specificity. More broadly, Krauss helped establish that art criticism must engage with philosophy, linguistics, and psychoanalysis—not merely describe what it sees.

Connections to Other Works

One-Line Essence

Modernism's myths of originality and autonomy are ideological fictions that structural analysis can expose and replace with more honest mappings of art's real conditions and relations.